Not everyone is a fan of kale. The Chik-fil-a chain of fast food restaurants is upset with Mr. Muller-Moore because one of their phrases is "Eat More Chikin". They are so upset that they are trying to block Mr. Muller-Moore from getting a trademark on his t-shirt slogan.
[T]he legal department of Atlanta-based fast food giant Chick fil-A sent Muller-Moore a cease-and-desist order requesting "that I shut down my website and send them my inventory," says Muller-Moore. "They said I was confusing their customers and affecting their profits." Specifically, Chick fil-A was concerned with how eatmorekale.com conflicted with their marketing slogan and website, eatmorchikin.com.
Through a lawyer, Muller-Moore informed the company that he intended to continue, and took their ensuing silence to mean they were backing down. He kept making T-shirts and bumper stickers, his website stayed up, and business grew. This August, he decided to seek a federal trademark for "Eat More Kale." And in September, he experienced some déjà vu: Chick fil-A sent Muller-Moore another cease and desist letter, and also demanded that he withdraw his application for a federal trademark.Not everyone is a fan of Chik-fil-a. While I will admit that before I became a vegetarian (a process that started around 1995, finally giving up seafood around 2006), I did enjoy the unhealthy Chik-fil-a sandwiches. I was not aware at that time of Chik-fil-a's religious and anti-gay donations.
So, now I have two reasons to dislike Chik-fil-a. Although Mr. Muller-Moore's website is not entirely vegetarian, I still may buy myself a t-shirt. Change.org has set up a petition to support Mr. Muller-Moore. Hooray for kale!